Premium Water Holdings, Inc.
Akihiko Kanemoto
President and Representative Director
Preserving the value of Japanese natural water,
and continuing to deliver peace of mind and hydration to the future.
We would like to express our sincere gratitude for your continued support and patronage.
Our company, Premium Water Holdings, was established in July 2016 through the business integration of Water Direct Corporation and FLC, Inc.
We handle management and related activities with regard to subsidiaries that are engaged in the home delivery of Japanese natural water, primarily under our own brand PREMIUM WATER, as well as the provision of ancillary services such as water dispensers, including purifiers. Thanks to the wide popularity of PREMIUM WATER, we have grown to hold the largest customer base in the home water delivery industry. The industry itself has undergone significant changes since our business integration.
In the early days of the industry, the two-way bottle system (with container collection) was dominant, but as our sales grew, the one-way bottle system (with recyclable PET bottles that do not require collection) came to dominate. In recent years, water dispensers with purifiers have emerged, offering users a wider range of options.
I see my appointment as President and Representative Director in July 2024 as marking the start of a "second founding" phase for our company. In this second founding phase, I intend to focus our efforts once again on conveying the value of Japanese natural water to people in Japan as well as around the world.
We believe our natural water dispensers provide three distinct values: the deliciousness of globally prized Japanese natural water itself, the convenience of having hot and cold water available at any time, and the ability to utilize the water as a reserve in emergencies. The inherent value of natural water is of particular importance. We believe it is vital, both for us and for our users, to provide water that is safe, reliable, and delicious—rich in minerals after many years of natural filtration and having met our own rigorous water quality standards. By expanding awareness of the value of Japanese natural water, we aim to deliver it to as many people as possible.
Water is a vital prerequisite for life, playing a crucial role in the maintenance of good health.
At Premium Water Holdings, we will keep striving to bring enrichment and fulfillment to the lives of all people through safe, delicious water.
All of us, directors and employees alike, are dedicated to earning your trust by prioritizing safety and quality above all else. We humbly ask for your continued support and confidence.